Hi, I’m Fayçal, and Beldi Wellness is made entirely by me — from start to finish.

This journey didn’t start with a business plan. It started with pain — redness, itching, and dry, flaky skin that never stayed calm. My scalp was especially sensitive. Every store-bought product promised relief, and sure it did deliver but most only helped for a couple of days — then the irritation came back, which is not a solution that I am willing to stay with long term especially that I don’t know what thos products really have in them…

I was moisturizing constantly, layering chemical creams and lotions, but I wasn’t healing — I was masking. And I knew deep down that if what I’m doing only solves the problem temporarily, then I’m not hitting the root cause.

So I decided to make something for myself — something simple, safe, and free from synthetic ingredients. Something that wouldn’t just soothe temporarily, but actually help my skin repair and stay balanced — without side effects, without big costs, and without compromise something I can actually use long term without worry.

I started experimenting. I’ve always loved creating — building, mixing, tinkering. Whether it’s handmade gifts, home fixes, or random DIY crafts, I’m the kind of person who’d rather make it than buy it. So I brought that same curiosity to skincare.

I began with tallow — a natural fat our ancestors used for generations. I rendered it slowly, blended it with pure oils like olive, coconut, avocado, and black seed — ingredients I could trust. I tested every batch on my own skin, every single day.

And it worked.

The redness faded. My scalp healed. I stopped needing to reapply every few hours. For the first time in years, my skin felt… normal, I can shower and not feel flaky and dry right away, or itchy in my scalp.

This is not a magical solution that solves all problems (although it feels like it), I still have to use my product at least once a week (but I try to use it almost everyday), that’s just life after our 30s, you just gotta do boring time wasting maintenance

Also not saying this would work for everyone, we are all different, especially when it comes to our skin, there’s lots of variety and factors, one has to test things here and there before landing on the solution that works for them, my advice is cut sugar first! Then try natural basic stuff god has made available for us all, surely there are solutions for most of us that are available without buying something from a lab.

Even if no one else bought a single jar, I’d still be making this — because I use it almost every day myself.

But I also know that I’m not alone. So many people struggle with reactive, dry, or damaged skin — and are tired of temporary fixes. If you’re one of them, I made this for you too.

There are more reasons why I am doing this, like just being curious and my love to “create” anything and everything, yes — I even built this website myself (next is carpeting! haha). Just like every other part of Beldi Wellness: handmade, heartfelt, and made to last.

Well that’s the end of my love letter to you, I hope my product and overall journey helps you even a little bit, do not hesitate to tell me and everyone what you think on Beldi Wellness social media accounts.

Thank you, with care,
Fayçal.